The use of social media is an integral part of any business success strategy. Especially today, when potential customers are engaged and distracted by their mobile device, social media can be a game changer for small businesses.
Here are a few statistics that tell the story of social media’s impact:
- 74% of online adults use social media sites every day
- 57% of your sales funnel may be accounted for by social media
- 81% of consumers research online before making big purchases
- 97% of purchase decisions begin online and those who research online spend an average 33% more in store.
Business communication with customers is no longer a one-way street, as two-way engagement interactions lead customers to like, trust, buy and remain loyal. Many small business owners don’t understand the serious leverage social media can have on a company’s brand and growth potential.
Look at social media marketing as an investment rather than a business expense that can benefit your business with…
- a most cost-effective method of marketing and promotion
- amplifying promotional efforts to find a wider audience to grow your business
- establishing credibility while building trust and inspiring customers to tell their friends about you.
Don’t make the mistakes made by so many of having just a few basic social accounts or not having a website at all, like 46% of small business owners. Consider hiring a millennial to handle social media for business. A commitment to social media means developing a strategy, actively managing the social media execution and tracking the results for your business. Whether it is penny-pinching or making a significant investment, the goal is to do something. Remember, we are talking about how to take your business to the next level, not just operating and surviving.
We all start our businesses with the goal of providing quality products and services so we may grow and prosper. Much like hiring a contractor for important projects we don’t have the expertise to do ourselves, employing a professional to develop and implement a social media strategy is key to succeeding in today’s business environment.
More questions? Ask “MrBizSouthFulton” on Facebook.